Why Wellness? White Paper August 2020 www.covetrus.com Capitalizing on the growth of these trends represents a fresh opportunity for new and established veterinary practices to succeed in the evolving marketplace. VCP, a Covetrus solution, helps single-location and multi-location practices to seize today’s opportunities by encompassing both the Practice of Wellness and Business of Wellness.. The Practice of Wellness focuses on software, wellness plan design, and management. The Business of Wellness embraces real-time data and analytics, growth and club strategies, missed payment management tools, marketing support, live coaching, and beyond. While some practices might have concerns about wellness programs as being akin to discount programs, an overwhelming amount of data shows

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