A national retail pharmacy chain partnered with Ebco to address the gap in women's sexual health research and explore emerging trends in sexual wellness. Ebco conducted a deep investigation into industry shifts, gathered expert insights, and performed consumer research to develop actionable product platforms. The process included trend analysis, ideation workshops, and concept development, resulting in over 100 new product ideas. This collaboration enabled the retailer to create innovative products and strengthen their presence in the sexual health market, catering to the evolving needs and attitudes towards sexual wellness for both women and men.

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