Website privacy compliance involves managing and protecting personal data collected, used, and shared by companies. Key practices include notifying visitors about data usage, managing their privacy preferences, and ensuring websites respect these settings, often through Consent Management Platforms (CMPs) like OneTrust, Usercentrics, TrustArc, and Cookiebot. Compliance with laws like GDPR, LGPD, and CCPA is crucial to avoid hefty fines and protect brand trust. ObservePoint enhances privacy compliance by addressing CMP flaws, identifying rogue tags outside Tag Management Systems (TMS), and tracking misbehaving cookies. With 75% of the global population expected to be covered by privacy laws by 2025, compliance is critical.

Join for free to read