Advanced HCP Targeting – Identify and activate the highest potential health care providers that serve your key patient population

4 Pages

This insight brief describes IQVIA’s analytics‑driven HCP targeting solution. It recommends a multi‑step process: assess market opportunity by analysing HCP behaviour, patient population and market access; prioritise the most valuable HCPs using multi‑dimensional profiles that incorporate prescribing behaviour, attitudes, influence networks and access; and refresh targeting with scalable AI/ML analytics to adapt to changing market dynamics. Case studies show the approach improves targeting efficiency and profitability.

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Advanced HCP Targeting – Identify and activate the highest potential health care providers that serve your key patient population

Advanced HCP Targeting – Identify and activate the highest potential health care providers that serve your key patient population

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