HG Insights’ ABM solutions brief outlines how B2B marketers can improve account-based marketing by focusing on quality over quantity. Using HG’s Platform 2.0, users can prioritize accounts based on firmographics, tech installs, IT spend, and intent data. The platform enables visualization of subsidiary structures, deeper contextual understanding of buyer intent, and detection of whitespace, displacement, or expansion opportunities. It also supports message personalization, partner ecosystem visibility, contract renewal insights, and market segmentation by country, industry, and company size—helping teams boost engagement, shorten sales cycles, and increase win rates.

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