Hidden issues may lurk in the dark corners of your website, from unauthorized technologies and duplicate tags to oversized cookies, broken links, and data leaks. A comprehensive Discovery Audit is key to identifying these risks. Common problems include inflating data with duplicate tags, slow pages driving away users, and data being sent to unauthorized regions—potentially violating GDPR. Broken tags, misaligned data layers, and untracked JavaScript changes can skew analytics, while redirects may strip vital tracking parameters. ObservePoint’s automated audits uncover these hidden threats, offering detailed reports to help you maintain data accuracy, website performance, and privacy compliance.

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