Ping Identity’s eBook offers six customer identity strategies for retailers to maximize revenue during the holiday season. It advises adjusting for seasonal behavior, streamlining checkout with guest and passwordless options, and minimizing fraud through passive detection and orchestration. Retailers should personalize experiences via unified profiles and adaptive journeys, optimize performance using no-code orchestration and A/B testing, and manage seasonal staff with automated, time-bound access controls. Modern IAM enables frictionless, secure experiences that enhance loyalty, scalability, and operational efficiency during peak shopping periods.

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