This eBook provides strategies for increasing eCommerce sales during the peak season, focusing on customer trust, operational readiness, and leveraging technology. Key steps include preparing financial plans and inventory management, enhancing buyer confidence with tools like Norton Shopping Guarantee, and optimizing website performance. It highlights success stories, such as BBQGrills.com, which achieved a 10% increase in conversion rates and a 37% rise in average order value after adopting Norton Shopping Guarantee. The guide concludes with actionable advice for sustaining growth and adapting strategies for future peak seasons.

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