Modern sales constantly require more intelligent functions and automation for their daily business. Here you can learn about the benefits of a CRM system with modern technology, especially in increasing efficiency and sales. In recent years, the classic field sales force has been replaced by a hybrid sales force consisting of a proactive inside sales team, online or remote selling sessions, and (a few) on-site visits to prospective buyers. Sales had to undergo a mental transformation, learning to communicate more empathically and emotionally. Knowing interested parties, their wishes and emotions and being able to respond to them is almost more important today than knowledge about one‘s own products and services.

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