WHO SELECTS THE CRM?Different roles in the selection process. Yes, who? In fact, choosing a sui-table CRM system is a community act. There are different roles in the entire decision-making process. CRM-Manager While the management is of course the main decision-maker, it is a good opportunity to integrate a CRM manager into the corporate structure. He (or she) should have various qualities: a certain communicative and integrative skill and the ability to think across different departments. The task of the CRM manager is to establish CRM sustainably in the company, to coordinate processes and to initiate necessary adjustments. To do this, he/she needs the full support not only of the management, but also of the individual departments.

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