The eBook 5 Big Challenges of B2B Search and How to Tackle Them outlines how rising B2C expectations are reshaping B2B commerce. Buyers now demand personalized, seamless experiences, yet face challenges like customer-specific pricing and catalogs, product availability, and complex configurable products. Account-level buying further complicates personalization, as multiple stakeholders influence decisions, while search must also help users with partial information find the right items. The report stresses that only AI-powered platforms can meet these demands by unifying data, leveraging behavioral signals, delivering precise and dynamic search, and enabling recommendations and seamless repurchasing. This transforms search from a bottleneck into a driver of loyalty and growth.

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