The eBook 4 Opportunities to Reduce Customer Effort in Service and Support Using AI explains how lowering effort improves satisfaction and cuts costs by 37%. First, channel stickiness keeps customers in self-service by improving findability, personalization, and analytics. Second, next issue avoidance uses contextual data to anticipate problems, with Salesforce seeing 90% success from self-help tools. Third, experience engineering equips reps with low-effort language and psychology techniques, with Medallia reducing Tier 1 cases from 78% to 58%. Fourth, putting reps in control empowers them with AI-driven insights, as athenahealth saw 75% of case documents sourced directly from Coveo search. Together, these strategies build effortless, scalable support.

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