Using Automation in Customer Service (Without Compromising on the Human Touch). Automation has helped several companies around the globe enhance the efficiency of their processes and increase profitability. According to a 2021 study by SnapLogic, investments in automation contribute to an increase in business revenues by 5-7%, job growth by 4-7%, and long-term productivity by 15%. And in the context of customer service particularly, apart from improving agent productivity and cutting down costs, automation goes a long way in increasing customer satisfaction. By helping companies significantly lower response times. But, companies cannot merely implement automation in their customer service processes and expect miracles to happen.

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