The Australian Digital Marketing Guide 2024 by Rocket Agency offers in-house marketers a comprehensive playbook to build winning strategies. It emphasizes balancing brand and performance marketing (60/40), adapting to AI, privacy changes, and evolving attribution. Key topics include Google Ads updates, SEO, video, social media ads, email best practices, and local search. It stresses content quality, cross-channel consistency, and first-party data collection. The guide also highlights the growing impact of AI in design and analytics, and urges marketers to embrace testing, automation, and continuous learning.

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