Case Study

“Zinc helps us cut through the noise to make sure we get the job done. It’s fast and concise communication.”

“Zinc helps us cut through the noise to make sure we get the job done. It’s fast and concise communication.”

Pages 2 Pages

Before Zinc How Can We Connect Our Field Teams from Anywhere? BioTek Instruments, Inc., is a global leader in the development, manufacture and sale of microplate instrumentation and software. Servicing customers across the world requires rapid responses and constant communication. “Given the nature of our work, real- time access to resources and expertise when you need it most can go a long way in achieving and exceeding customer expectations,” said Sean Jordan, BioTek’s Service Director. Before discovering Zinc, BioTek field teams depended on a myriad of communication tools (email, texting, phone calls) to connect on the move. Yet these tools presented challenges to communicating in the moment. Many field teams (service, sales, etc.) were weighed down by email traffic as

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