zeb - CubanEight Background zeb is one of the leading financial management consultancies in Europe. Specialising in the financial services sector, zeb works with the top ten banks worldwide, providing a 360° array of services, ranging from strategy development and corporate management to human capital and IT. Brief to CubanEight Our PR objectives were to: Raise awareness of zeb’s launch in the UK. Positioning zeb as an authoritative voice within the finance sector. Instigating relationships with influential financial sector journalists. Achieve press coverage in top tier titles following the event. Strategy In order to position zeb as a thought leader within the financial sector, CubanEight personally invited top-tier press contacts to the launch event, which took place at Pewterers’ Hall

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