Case Study

Yarn Sees 700% Return on Ad Spend With Taboola Retargeting and Attentive Audiences Campaigns ROAS with Taboola

Yarn Sees 700% Return on Ad Spend With Taboola Retargeting and Attentive Audiences Campaigns ROAS with Taboola

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Yarn, a unique community marketplace showcasing diverse products and brands, leveraged Taboola's retargeting, Attentive Audiences, and sponsored content campaigns to slash CPA across its media mix. The software delivered exceptional ROAS: 400% with sponsored content, 500% via retargeting, and a peak 700% with Attentive Audiences—driving efficiency and scale. Weekly collaboration with Taboola's supportive team refined strategies through fresh ideas. As Director Marketing & Sales Pascal Vida praised, "Taboola delivers great results as our key channel... we really appreciate the support and are always able to improve our campaign strategy after our weekly calls." Taboola transformed fashion marketing performance.

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