Privileged and confidential | © Copyright 2021 BA Insight. All rights reserved. Page | 1 Web-Like, Advanced Search is Business Critical for Customer Portals Privileged and confidential | © Copyright 2021 BA Insight. All rights reserved. Page | 2 Stop the Frustration - Provide a Self-Service Experience Your Customers Will Love Organizations have made major strides taking advantage of customer portals and communities to provide self-service options. The core idea of self service is to deflect calls by making every customer interaction with your portal successful while maintaining a high level of customer satisfaction. However, customers often complain about the inability to find information on self-service portals. This forces them to call your contact center, lea

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