Case Study

Searching for the Google Experience

Searching for the Google Experience

Pages 4 Pages

Privileged and confidential | © Copyright 2021 BA Insight. All rights reserved. Page | 1 Searching for the Google Experience Connected, Personalized, Actionable Search Privileged and confidential | © Copyright 2021 BA Insight. All rights reserved. Page | 2 Introduction Who would have ever imagined the impact Google was going to have on our lives? Imagine trying to find information on the web – any type of information – without Google? The Google search bar is continuously being improved to help anybody, anytime, anywhere, on any device, find information wherever it is in the world. Sadly, enterprise-driven search, whether it is for employees, clients, or website visitors, does not deliver a comparable experience. In most cases it is not easy to fi

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