Yieldmo’s ‘Wrapper’ Ad Helps Increase Southern Community Newspapers’ Digital CPMs From $3.50 To Nearly $10.00
Yieldmo’s ‘Wrapper’ Ad Helps Increase Southern Community Newspapers’ Digital CPMs From $3.50 To Nearly $10.00
1 PagesGOAL As content consumption rapidly switches from desktop to mobile, Southern Community Newspapers Inc. (SCNI) – a group of seven newspapers around Atlanta, Georgia – sought an innovative mobile advertising solution that would monetize this growing inventory more effectively. STRATEGY • High-Performing Ads: Yieldmo’s Wrapper ad unit, akin to a “full- page takeover” on desktop, allows SCNI’s advertising clients to attach their brand
