CUSTOMER’S BUSINESS: YETI Coolers is a fast-growing, Austin, Texas-based retailer that specializes in premium coolers and insulated products that stand up to Grizzly Bears, and the most demanding hunting, fishing, and outdoor enthusiasts. CHALLENGES: Due to explosive growth, YETI needs carefully managed architecture to ensure they can meet demand and provide a premium digital experience for their customers — through seasonal spikes and traffic fluctuations that demand flexibility and scale on short-notice. RACKSPACE ® SOLUTION: Rackspace Public Cloud, Dedicated Servers. Cloud Server, Magento Ecommerce Platform BUSINESS OUTCOME: YETI leverages Rackspace Public Cloud to easily manage traffic surges and stay on top of steadily growing base traffic. Yeti Coolers Sees Surging

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