10 Yes, we care! Yes, we care! F ormel D has been working for BMW on a global scale for a long time. Take, for example, BMW’s Leipzig plant – just ten minutes from Leipzig’s fairground. At the beginning of July, when the Leipzig car show “AMI” (Auto Mobil International) was right around the corner, it became obvious that the two partners would be able to cooperate on-site. “We were responsible for preparing the vehicles that were to be displayed at the exhibition,” explains Tobias Oettel, key account manager at Formel D. “We integrated a special lighting system into the cars for example, which gave the visitors a better feel for the design of the cars’ interior and the materials that were used.” S chon seit langer Zeit ist Formel D weltweit für BMW tä- tig. Wie zum Beispiel im

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