Case Study

Formel D works for General Motors not only in the areas of literature and serviceability, but also as a builder of bridges to new regions.

Formel D works for General Motors not only in the areas of literature and serviceability, but also as a builder of bridges to new regions.

Pages 4 Pages

1415 Brücken bauen Building bridges Formel D ist für General Motors nicht nur in den Bereichen Literatur und Service- ability tätig, sondern auch als Brücken- bauer in neue Regionen. Darin sehen Joachim Beitz und Ralf Rösner von GM/Opel eine besondere Qualität ihres Dienstleisters. Formel D works for General Motors not only in the areas of literature and serviceability, but also as a builder of bridges to new regions. For Joachim Beitz and Ralf Rösner of GM/Opel, this represents a special strength of the service provider.16 Mr Rösner, what do GM/Opel expect from a service provider? Ralf Rösner: It is highly important to us that our service providers are innovative and feel free to offer criticism. While we do set the framework conditions, our service providers should not be the

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