Case Study
WWE Powerhouse Fights Counterfeit Activity and Online Piracy with MarkMonitor
Executive Summary The global entertainment company World Wrestling Entertainment (WWE) faces a constant need to protect its growing portfolio of intellectual property and content online, whether it is distributed in the form of online video, DVD releases, CDs, films, or any other means. As WWE continues to expand its business, the need for online brand protection becomes even more important. Realizing that online counterfeiting and pirated co