Saying ‘No More’ to no more Elsevier Elsevier The Challenge: The Challenge: Each year, it is estimated that the medical industry loses several million dollars to pirated copies of printed and online resources, hindering global investment in science, medicine and health. To address the challenge this poses to the wider world, as well as its own research initiatives, Elsevier approached BDB to develop a campaign that would engage and educate trade partners, students and academics, as well as internal stakeholders, on the impact of piracy globally. Elsevier Anti-PiracyOur Insight: Our Insight: Historically, reporting of piracy has been limited; it’s typically perceived as a victimless crime and so the negative impact of counterfeit goods is not widely understood. Through its insights of bot

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