Woodbury Outfitters: Increasing sales by approximately 300% with ChannelAdvisor and HubLogix
Woodbury Outfitters: Increasing sales by approximately 300% with ChannelAdvisor and HubLogix
2 Pagesbe seen. CASE STUDY SITUATION • Expended many resources to manage its business on marketplaces • Oversold inventory at times Managing product listings, keeping a close eye on inventory and processing orders are heavy burdens when you’re a large sporting and outdoor equipment retailer. When Woodbury Outfitters started selling online, the company had multiple employees managing each of these functions. An avid eBay seller, Woodbury Outfitters was managing its e-commerce business manually. This proved inefficient — on the front end and the back end. It made room for human error, like overselling items because of inaccurate inventory. “We experienced problems like misplaced orders and selling items that were out of stock,” said Colin Wilson, IT manager at Woodbury Outfitters. “At times,
