be seen. CASE STUDY SITUATION • Wanted to increase the number of merchants selling on its third-party marketplace • Needed a strategic partner to provide retailers with a seamless launch experience In the early days of SHOP.COM, the company struggled with helping sellers launch on its third-party marketplace. “The sellers we had at that time were much smaller,” said Eddie Alberty, SHOP.COM head of strategic partnerships. “We needed to be able to scale our marketplace, and we knew sellers were having trouble onboarding.” The company sought a technology provider to help more merchants launch on its marketplace in less time. SOLUTION • ChannelAdvisor Marketplaces to recruit more retailers to sell on its third-party marketplace • ChannelAdvisor Digital Marketing to enhance the online

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