Case Study Wizer Researches Four Multinational Markets for Toy & Baby Products Leader Tiny Love - For the Price of One Market Using technology to empower human researchers, Wizer gleaned valuable insights for Tiny Love about purchase habits, drivers, usage and brand equity in four international markets. Client Dorel Industries’ Tiny Love is an award-winning global toy and baby products company. Founded 1991, Tiny Love aims to create products to support child development from birth. It offers smart solutions to genuine parent needs. Its products are available in more than 50 countries and help babies enjoy quality moments alone and with their parents. Challenge In 2010, Tiny Love entered the light gear category (bouncers, rockers, and swings). Since then Tiny Love launched a few

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