REBRAND Steffi Love miltonbayer.com2. 3. Background: The Simba Dickie Group are one of the top five toy companies in the world, covering all areas of the toy market, now making 4,000 different items. Milton Bayer’s work with other toy companies led them to our door, and we got the opportunity to work on one of their biggest brands; Steffi Love. Challenge: There is an obvious leader in the doll category, and our aim was simple; give them some

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