Witt-Gruppe boosts its Email Marketing performance with Mapp Digital Witt-Gruppe Case Study2 mapp.com Challenge encountering errors and issues was very high. Email marketing managers were becoming frustrated, as they wanted to work on creative email ideas, but instead were bogged down by uploading files and troubleshooting HTML code. According to the company's Head of Email Marketing Peter Scholzuk, a seasoned marketing professional with 8 years of email marketing experience, Witt-Gruppe needed a much more efficient content management platform. Scholzuk emphasized that you can have the best marketing strategy, but if you have an incompetent partner or an inefficient tool, those plans might as well not exist. Therefore, this new tool needed to optimize the email marketing c

Join for free to read