SBM Implements marketing automation with Mapp Monte-Carlo Société des Bains de Mer Case Study2 mapp.com Challenge SBM had long been organized into two autonomous divisions: one for casinos and one for their other hospitality activities. Each establishment had a dedicated marketing team launching independent marketing campaigns. In 2015, SBM launched a “single customer view” project. They created a central strategic marketing division in charge of marketing operations for all brands within the group. The goal was to implement a marketing platform that could consolidate and unify all of the group's customer data. This platform also needed to schedule and coordinate marketing campaigns via a powerful workflow tool that it could provide customers with tailored content accord

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