Case Study

How JYSK moved to one unified marketing database in a global company

How JYSK moved to one unified marketing database in a global company

Pages 3 Pages

1 GLOBAL COMPANY WITH DIFFERENT MARKETS JYSK has more than 2,800 stores globally, located in 52 countries. With all the different requirements for their local marketing strategies, it’s crucial that everyone works from the ‘single source of truth’. 2 CREATING NEW EMAILS EVERY DAY JYSK needed templates that were easy to set up, edit, and adjust, as new emails are built and sent every day. This could not be achieved without a variety of templates at the team’s disposal. Dependencies on HTML experts would significantly slow down the creation process. 3 NEED FOR AN ENTERPRISE SOLUTION JYSK could not risk having limitations to the number of users for a tool or the amount of data delivered and stored. A lot of people are logged in at the same time and are worki

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