Case Study
Within a few months Feral Brewing halved its overdue accounts.
CUSTOMER CASE STUDY THE CHALLENGE SOLUTION RESULTS 1300 780 524 | sales@ezycollect.com.au | www.ezycollect.com.au Feral Brewery in the Swan Valley pairs age-old traditions with newfangled flavours to craft legacy beers. It ships kegs, bottles and cans around Australia, and also includes a retail and merchandising arm. In 2014 when Anthony Bedford started with Feral Brewing as the CFO, the then 12-year-old company was running with 40 to 45 percent of its invoices outstanding in any given month. “With a large customer base, some with relatively small dollar amounts per invoice, an IT solution was the most cost effective option,” explains Anthony. Within a few months Feral Brewing halved its overdue accounts. Consistent follow-up of overdue customers means a key performance in