Case Study

Beautiful Results for Avon.com - Increased conversion rate by 50%

Beautiful Results for Avon.com - Increased conversion rate by 50%

Pages 2 Pages

Background: About Avon.com Avon.com, like its parent company, Avon, a top global brand and direct marketing superpower, is an industry leader in beauty care products and cosmetics. Specializing in lipsticks, fragrances, and anti-aging skincare products, and building on the Avon brand's reputation for quality and affordable products, Avon has successfully ventured into the world of online retailing. The Need Avon's retail website has literally thousands of products to offer. That's why it has always been a priority for Avon.com to present products in a clear and organized manner, so that shoppers are able to find what they are looking for and leave with the product they came to purchase. Beyond that, Avon's existing customer base, built on the door- to-door sales model, is used to direct c

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