ALL HEATING SERVICES All Heating Services has been providing HVAC services in the Seattle area for nearly 40 years. The company knew they needed to advertise online, but struggled in running Google Ads campaigns on their own. After just a few months of working with Logical Position, All Heating Services saw major improvements in the performance of their campaigns. GOALS RESULTS The company’s major goal was to eliminate wasteful spending by taking fuller advantage of advanced campaign settings. They also aimed to increase their number of online leads through more precise ad targeting. After only 6 months with Logical Position, the company increased their conversion rate by 31%. This increase was made possible by a rise in site traffic as CTR grew by 79% and bounce rate fell by 1

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