CANADIAN BRASS STORE Canadian Brass Store (CBS) grew out of strong public demand for music arrangements written by Canadian Brass, one of the world’s most popular brass ensembles. Having since grown into a full-blown ecommerce store, CBS sells a variety of products to brass musicians across the globe. Because of their desire to see revenue growth, CBS selected Logical Position to manage their PPC campaigns and have since seen an increase in ad effectiveness complemented by a decrease in overall budget. GOALS RESULTS Believing they could capture more business on the Google and Bing advertising platforms, CBS entrusted Logical Position with promoting their products online. CBS asked Logical Position to make budget efficiency a priority since that was something they struggled with.

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