Global Parts had been running its own paid search campaigns in-house for several years before sales plateaued and Google Shopping return on ad spend fell to .03x. The company aimed to increase its return above a 1x and drive down wasted costs. GOALS Since partnering with Logical Position, Global Parts has seen a 6x Return on Ad Spend and lower costs. At the same time that conversions have risen by 202%, overall cost, cost-per-click, and cost-per-conversion have all fallen. RESULTS Logical Position built out a wide range of Shopping campaigns for Global Parts. By segmenting campaigns into individual product categories, LP was able to easily determine the relative value of each category to Global Parts’ growth and optimize accordingly. Within campaigns, ad groups were segmented into

Join for free to read