“With GoToWebinar, we reach thousands of more leads, deliver value to our current leads and make our existing customers more successful.”
“With GoToWebinar, we reach thousands of more leads, deliver value to our current leads and make our existing customers more successful.”
1 Pages© 2018 LogMeIn, Inc. All rights reserved. 12.14.18/LMI0296/PDF Customer Success Snapshot: ProductPlan GoToWebinar has become a staple in ProductPlan’s marketing strategy and a top source of leads – accounting for approximately 10% of their total lead generation. They average 1,500 registrants per webinar and consistently see above-average attendance rates of over 30% . Because ProductPlan doesn’t do any paid promotion, instead relying on their partnerships, social and organic, their cost per webinar lead is incredibly low. What’s more, these low-cost leads convert into free trials and sales pipeline at a healthy rate. Since they’ve begun using GoToWebinar, ProductPlan has gained new big-name customers and partnered with influential businesses in their space, raising the
