Case Study

“Webinar marketing works, and if you do it well you’ll find success. GoToWebinar is one of the top tools you can rely on to get you there.”

“Webinar marketing works, and if you do it well you’ll find success. GoToWebinar is one of the top tools you can rely on to get you there.”

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© 2018 LogMeIn, Inc. All rights reserved. 2.27.18/BX00677/PDF Customer Success Snapshot When Unbounce first began incorporating webinars into its marketing strategy, the company saw webinar registrations grow from 190 to nearly 3,200 – an increase of more than 16.8 times – over just eight months. Webinars have since cemented their place among the company’s most powerful marketing channels for customer acquisition, in the recent past even ranking as Unbounce’s No. 1 acquisition channel. So, how to address them? It’s all about the webinar, says Stefanie Grieser, international marketing manager for Unbounce. Go T oWebinar is Unbounce’s go-to tool for demos, training, presentations and more. With their live interaction and real-time features, webinars have bolstered Unboun

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