Vanarama, a UK-based vehicle leasing company, faced challenges in tracking customer behavior across long purchase cycles and various touchpoints, leading to siloed data and ineffective segmentation. By leveraging BlueConic, Vanarama unified its first-party data, enabling deeper insights into customer intent and behavior across multiple channels. This transformation allowed for more effective customer journey orchestration, improved personalization, and a 50% increase in abandon conversion. The company reduced reliance on third-party data, enhanced collaboration internally, and positioned itself to adapt to future privacy regulations and market changes.

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