Wing Dome CHALLENGE Wing Dome wanted to make a big impression for its Grand Opening in West Seattle, (a neighborhood where residents tend to be less-than-friendly toward chain restaurants), and to certify themselves as a community-oriented hang out for wing-loving West Seattleites. Wing Dome wanted to create mega buzz, among local outlets, on a limited budget. SOLUTION Beyond Traditional developed and executed a four-month comprehensive teaser campaign that launched at the West Seattle Festival and included guerrilla street stenciling, interior building projections, Pedicabs, Facebook advertising and a custom microsite –Street Stencils we launched at the West Seattle Festival were made of biodegradable chalk-based paint, but still created some healthy controversy in the community.

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