Called to design a campaign that connected the authentic flavors of Street Tacos to Seattle's influential foodie culture
Called to design a campaign that connected the authentic flavors of Street Tacos to Seattle's influential foodie culture
2 PagesQdoba CHALLENGE For the test launch of Street Tacos, a new Mexican street-food inspired product from Qdoba, we were called to design a campaign that connected the authentic flavors of Street Tacos to Seattle's influential foodie culture. SOLUTION Qdoba's Street Tacos were developed after Qdoba's Head Chef and Director of Strategic Product Development, Ted Stoner, worked with and studied authentic street food vendors in Mexico. Capitalizing on the recent street food boom rippling its way up the west coast, we took this opportunity to design Seattle's first and only free Street Taco truck. Beyond Traditional purchased and completely renovated a 24’ rig, transforming it into Qdoba’s Street Taco Truck. The exterior was hand painted, brick siding was applied and traditional Mexican bougainville
