1 Seattle DOT Case StudyBackground In 2007, the city of Seattle created its first Bicycle Master Plan, and it laid out an aggressive goal: to triple ridership in 10 years. The challenges for the Department of Transportation were two fold: accurately measuring bicycling activity on Seattle’s network of roads and bike paths, and making the city’s streets more inviting to bicyclists. At first, Seattle performed a manual bike count for a two-hour period in the downtown area on the same day each year, and consulted the American Community Survey for statistics on bike commuters. After a few years, the city added spot counts at 50 locations, and then permanent counters at a dozen other intersections. In 2015, the city incorporated Strava Metro data into its quiver. “What we’ve really

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