For the launch of their new NOURISH+ Hair Care Collection, AVEENO wanted to engage one-on-one with salon-going men and women
For the launch of their new NOURISH+ Hair Care Collection, AVEENO wanted to engage one-on-one with salon-going men and women
2 PagesCHALLENGE Aveeno For the launch of their new NOURISH+ Hair Care Collection, AVEENO wanted to engage one-on-one with salon-going men and women who usually purchase high-end hair products and demonstrate to them how NOURISH+ could revitalize, volumize and moisturize their tresses. Beyond Traditional was tasked with staffing, planning, and operating the electronic branded pedicab system to transport guests to and from a popular salon partner where they had a hair makeover. SOLUTION We launched fully wrapped and branded AVEENO pedicabs in Seattle, stocked with samples of NOURISH+, to transport guests to and from the salon while engaging with them about their hair's "story". Once inside, guests took "before" pictures, had personal consultations with stylists about how they tame their mane, and
