In 2022, global financial markets faced challenges from rising inflation, interest rates, and growing ESG factors, but also saw new opportunities, particularly in pricing strategies for banks. Many banks, focused on volume and market share, overlook pricing potential that could improve margins, reduce costs, and offer better value. To stay competitive, banks must adapt pricing strategies, utilizing data and analytics to adjust quickly. Additionally, increasing consumer demand for ESG products, price transparency, and the need for clear fee structures push banks to innovate and align with regulatory expectations, especially in Europe and the US.

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