WILDFANG Wildfang, whose name is German for "tomboy," offers an alternative version of typical femininity found in mainstream fashion. Founders Emma McIlroy and Julia Parsley started the company when they realized they were searching for menswear fashions tailored for their bodies. A few months after their online store debuted, Wildfang opened a brick-and-mortar store in Portland, Oregon and rolled out their first in-house clothing line. In addition to growing the overall return on their account, Wildfang aimed for stronger performance during the upcoming holiday season. To do this, they needed to improve the level of product segmentation within their account so category-specific sale messaging could be applied for the holidays. GOALS Wildfang achieved their most successful holida

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