CUSTOMER SUCCESS STORY: White Lodging Services The Challenge Winning the business of corporate meeting and event planners is central to White Lodging’s long-term growth strategy. “The group segment represents just about 35% of our room revenue goals for our hotels each year,” says Jan- ice Zoeller, Senior Corporate Director of Revenue Generation. “Clearly with our group we know that we’ve got to get that right first in order for us to to really fill in the rest of the segments and make our budgets each year.” The key to courting these planners? According to Zoeller, it’s all comes down to superb customer service. “Customers want us to make it easy for them to do business with us. And if we are, they will reward us with their business.” So it’s Zoeller’s job to seek out solutions th

Join for free to read