White & Case: Executive profiling for a leading law firm - Brands2Life CHALLENGE We were initially appointed by global law firm White & Case to deliver an integrated campaign and improve the media coverage the organisation achieves around its research report with Queen Mary University London into International Arbitration – a method of global dispute resolution. Since then, we have also been tasked with developing executive profiling for its leading dispute lawyers to highlight the firm’s expertise and insight across EMEA. APPROACH We have developed a comprehensive thought leadership and briefing programme underpinned by rapid response news generation and campaigns. Specifically we launched a series of press releases around the main findings of the arbitration report including the impacts

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