Divido: Building a presence through press office activation - Brands2Life CHALLENGE Divido offers retailers the chance to connect customers with lenders around point-of-sale finance – allowing customers to spread the cost of their purchase over a fixed term. In a competitive market, Divido came to Brands2Life to elevate its presence among retail, technology, and business media and help grow is retailer base. APPROACH To ensure Divido was able to establish itself as a credible voice in the UK, Brands2Life established a hard working press office – aimed at profiling its founders, partners and customers to demonstrate how point of sale finance has helped retailers across the UK increase revenue and conversion rate amongst customers. Latterly, we have been working with Divido to create its f

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