CASE STUDY: BOB RENTAL 1 www.fleetup.com 1-833-663-5338 When a Chilean construction rental company wanted to turbo-charge their management soft- ware, they turned to FleetUp. Two brothers, Vecente and Pedro Bascuñan, founded Bob Rental with the goal of revolutionizing their industry. Not only would they start a construction equipment rental business - they would let their customers rent gasoline and skilled operators. Not only would they supply the most powerful machines - they would create their own cutting-edge management software. For a decade, the business grew explosively and their software tracked everything they couldn’t track themselves. But success made their fleet increasingly large and increasingly unmanageable. Eventually, they realized they needed to add features

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